An information asset is information that has financial value to an organization. Generally speaking, this means that it improves future revenues or reduces future costs. The following are illustrative examples of an information asset.
Products & Services
Information that is directly sold to customers as a product or service such as a documents, images, video recordings, and other digital assets created directly for the customer.
Intellectual Property
Valuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This includes software that you have developed.
Employee records
Payroll, employee documentation and forms, employee historical records.
Training Materials
Media and content that you use to train your employees and partners.
Marketing Media
Marketing media such as an advertising poster or video that is used to generate demand or brand awareness.
Customer Lists
Data about customers and prospective customers, customer contact information and client lists.
Operations
Documentation, software and data that are used to complete processes and procedures and running the day to day business.
Decision Support
Information tools and data that are used to improve decisions.
Financial
Financial information such as accounting data and financial reports, tax records, accounts payable, receivables.
Legal & Compliance
Documents and data that are retained for legal and compliance reasons such as employee performance reviews.