Recovery is what happens when the you have experienced the worst possible event. Fire, flood, or other disaster that destroys some or all of your businesses capability to operate, and threatens all of your digital assets if they are not safeguarded correctly.
In the event of a disaster, it is vital that you can continue your business at all costs, clients still need products and bills still need to be paid.
With the correct IT strategy and planning, your data is safe offsite or in the cloud, and you can even have backup equipment ready to start work at a temporary office our alternate site, until permanent plans can be put in place for full restoration. Cloud storage as a backup can enable almost instant recovery and use of all of your businesse's IT assets after a catastrophe.